Ken Haines
President and CEO
Joined Raycom during its founding and since 1982 has been involved in all facets of the company’s operation, specializing in product acquisition and contract negotiations with colleges, athletic conferences and television networks. Prior to overseeing the daily management of Raycom, he was the athletic liaison, chief public affairs officer and spokesperson to the president at Virginia Tech. Haines has established public radio stations, the Virginia Tech radio network, and worked in television news. A US Army veteran Haines attended the University of Wyoming in addition to degrees from Dakota Wesleyan University, Troy State University and Virginia Tech.
George Johnson
Senior Vice President, Programming & Distribution
Joined Raycom in 1992 as Manager of Event Planning and currently handles all scheduling and coordinating of televised basketball games with ESPN, CBS, FOX Regional Sports Networks and Raycom syndicated games. He also manages many of the event operations of the company and plays a key role in product acquisitions. An alumnus of Ohio University’s School of Sports Management graduate program, he spent a year in the University of North Carolina Ticket Office before joining Raycom.
Jeff Tennant
Senior Vice President, Sales & Chief Revenue Officer
Has headed the sales and marketing areas for Jefferson Pilot Sports and now Raycom Sports for a combined seven years. Was appointed Senior Vice President/Chief Revenue Officer in 2011. Oversees all sales, marketing and client services operations. A West Virginia native and WVU alumnus, Tennant has worked extensively in the college sports media and sponsorship space throughout his career – having served in senior management roles for both Learfield Sports and Host Communications (now IMG College.) He began his career in college athletic administration – overseeing external operations at Boston University, Wake Forest and Fresno State.
Chad Swofford
Senior Director, New Media and Business Development
Joined Raycom in 2007 as Manager of ACC Marketing and was named Director of New Media & Marketing in 2009. He currently oversees all web and mobile initiatives for Raycom and the ACC Network, in addition to managing the ACC Digital Network. He is a graduate of the University of North Carolina and is an alumnus of Ohio University’s School of Sports Management graduate program. He worked at Boston College prior to joining Raycom.
Becky Smith
Controller
Joined Raycom Sports (Jefferson-Pilot Sports) in 1988 as Accounting Manager and was named Director of Finance after Raycom’s purchase of JP Sports. Named Controller of Raycom Sports in 2012. Experience includes working for JP Communications as Planning Assistant. Smith holds a bachelors degree from Randolph College in Lynchburg,VA (formerly Randolph-Macon Woman’s College).
Jimmy Rayburn
Chief Operating Officer
Joined Raycom Sports (Jefferson-Pilot Sports) in 1986 as Vice President of Production. His experience included working for the Lorimar Sports Network, where he served in the same capacity. An alumnus of Ohio University’s School of Sports Management graduate program, Rayburn holds a bachelors degree from the University of Tennessee.
Rob Reichley
Executive Producer
Joined Raycom Sports (Jefferson Pilot Sports) in 1993 as Producer, promoted to Coordinating Producer in 1999, and to Executive Producer in 2012. His experience includes ACC and SEC football and basketball telecasts. Prior to joining Raycom, he was Executive Producer of WLWT-TV Sports in Cincinnati, producing Bengals and Reds programming. Reichley holds a B.A. in history from Dickinson College.
Peter Rolfe
Vice President, Production
Joined Raycom in 1987 as Vice President of Production. Prior, he produced sporting events for NBC Sports for more than 12 years. His experience includes Friday Night Fights, Olympic Boxing and Trials, the 1984 and 1985 Florida Citrus Bowls, NFL football games, Major League Baseball, and as an associate producer for two World Series, three NCAA Basketball Championships, two Rose Bowls and Wimbledon. Rolfe is a magna cum laude graduate of Ithaca College.
Charles Moye
Technical Operations Manager
Responsible for all production-related technical operations for Raycom Sports and the ACC Network. Oversaw Raycom’s purchase of new HD Truck in 2011. Has been with Raycom, and Jefferson Pilot Sports, since 1984. Prior to that, he served as engineer at WRAL in Raleigh.
Frank Kay
Director of Communications
Joined Raycom Sports as an intern in 1997 and named Media Relations Assistant in 1998. Promoted to Director of Media Relations in 1999. In addition to handling media relations for Raycom Sports, serves as PR Director for Belk Bowl. Kay holds a B.A. from Baldwin-Wallace College and a M.Ed. from Cleveland State University.