From its beginning in 1979, Raycom Sports has been a leader in marketing, producing and distributing sports programming. The company has since broadened its interests to include the creation, management and distribution of special events.

In a joint venture with Lincoln Financial Sports (formerly Jefferson-Pilot Sports), Raycom Sports has owned the rights to Atlantic Coast Conference men's basketball games since 1981. Together, the two companies produce, distribute and market ACC games throughout the country. It was announced in April 2004 that Raycom Sports & Lincoln Financial Sports had secured the syndicated football rights, securing the football and basketball rights until the 2011 season.

And a joint venture with Raycom Sports, Lincoln Financial Sports and the Atlantic Coast Conference led to the creation of ACC Properties, which assists in marketing and promoting the ACC's corporate mark.